Whether you’re promoting your own website with your own product or if you’re advertising someone else’s product as an affiliate marketer, it’s important that you know what you’re doing and how to advertise properly on AdWords.

Google AdWords has become more tricky and now it’s to the point where small mistakes made early in your campaign can severely affect your entire account’s performance. Most people are unaware of this, but for the advertisers that are aware it is best they correct their advertising mistakes and learn how to sharpen their AdWords account by finding a proper AdWords Google Guide.

Here’s what you should look for when searching for an AdWords Google Guide:

The author must have good credentials (so you know you can trust them)

They need to show sales proof (preferably video sales proof because screenshots and images can easily be edited, in fact 90% of the time if you look closely you can see parts of their proof that contradict each other ie. Sales number don’t add correctly or the dates are incorrect)

The AdWords Google Guide needs to have awesome support (no matter how good any AdWords Google Guide is, you’re going to have a question)

The AdWords Google Guide needs to be up to date (the market changes so fast that any guide that hasn’t been updated in the past 6 months is out of date)

So how do I know all of this information? I’ve personally purchased nearly 20 different AdWords Google Guides in my internet marketing career. Some of the guides were good, while others were extremely disappointing. When searching for an AdWords Google Guide research it before you purchase it. The best way to do this is to read reviews (don’t read the reviews in the paid listings in Google, they are usually fake) and email the author. If the author responds within 4 days I’d say that’s one of the AdWords Google Guides you should want to further pursue. Otherwise, move on because getting support and guidance is very important when it comes to advertising online.

Posted in AdWords