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12

Mar

2008

Is AdWords Beating You? – 5 Tips to Win at AdWords

By Steven Holdaway. Posted in AdWords | No Comments »

As Google AdWords becomes more and more popular the advertising competition becomes more difficult to overcome. This is why its very important to take every advantage that you can so you can get a step ahead of your advertising competition and finally start beating AdWords and your competition.

Here’s some things you should know about your Google AdWords account to start beating and succeeding with AdWords:

  • Google AdWords only displays one advertisement per domain per keyword (this means no two advertisements can go to the same domain).
  • Google AdWords is all about relevancy. This means Exact Match keywords are displayed before Phrase Match keywords which are displayed before Broad Match keywords.
  • Advertisements containing more capitalized words always have a higher CTR rate.
  • Dynamic Keyword Insertion dramatically increases CTRs, but Dynamic Keyword Insertion doesn’t work on Contextual Advertisements.
  • If a keyword becomes “Inactive for Search” and you increase the bid without changing anything in the advertisement or landing page, expect your keyword to become inactive for search again. Don’t increase your inactive for search bids to activate your keywords unless you’ve changed something about your advertising to increase your keyword’s relevancy. At least change your text ad.
  • Don’t ever change your destination URL on any successful campaign or text ad. Changing your text ad will set your AdWords history back to 0 and you will lose everything you’ve put into that text advertisement.
    The above tips will get you started on your way with succeeding with AdWords rather than letting Adwords beat you. Remember, setting up a profitable and stable AdWords account takes a lot of time to start, but once it becomes stable and you begin to see a profit you will be required to monitor your account less and less each time.
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    Posted in AdWords

    Steven Holdaway is Google AdWords Qualified Advertising Professional, Yahoo Search Marketing Ambassador, ClickBank Premier Elite 100
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