Recently it was announced that people in the USA have changed their internet search habits from using three word searches to four word searches. It was also concluded that people who use four-word keywords to search for products are more likely to purchase goods or services rather than people searching with one, two, or three-keyword searches.

This can be both good news to some and bad news for others. It’s good news for those who are targeting traffic towards those four word keywords as those keywords are probably mostly left unadvertised on. It’s bad news for people who are using search engine optimization to receive traffic because websites can usually only target one to three different search phrases and be in the first page listings for organic search results.

This also just helps prove that long tail keywords are the way to advertise because there is less competition, lower advertising costs, and higher conversions. If only there was a way to find all of them we would all be set for life .

Posted in AdWords