I’m currently doing a lot of work and experiments with Google’s Quality score. So the next couple posts I’ll make will probably be about Google’s Quality score. I was reading an ewhisper post which contained a chart the explained the quality score rankings associated with your account and the landing page. Below is a chart based off of the one on ewhisper, but it contains my data that will better explain problems and explanations with your Quality Score and it’s bid:

Min Bid - The minimum bid Google AdWords requires you to pay per click to have an active advertisement.
Possible Improvement - The chances that you can improve your minimum bid making it lower.
Account Issue - The chances that the reason your minimum bid is too high is because of your Google AdWords account organization (AdGroups, Text Ads, Keywords, etc).
Landing Page Issue - The chances that the reason yoru minimum bid is too high is because of the landing page you’re using.

Posted in AdWords