In the past one of the big pay per click advertising strategies was to use common misspelled keywords. The idea was that while some advertisers were paying big bucks for first page positions for the most popular keywords, they were leaving the misspelled versions of those keywords untouched. This meant advertising using common misspellings of the keyword(s) was a new niche.

So does this still work?
Yes and no. First off, there are hundreds of ways you can misspell any word and attempting to find the correct misspelling is as hard as finding a new keyword niche yourself. Also, a majority of the search engines now automatically re-direct a misspelled keyword search to the correct spelled version without telling the web surfer. There are a few exceptions, like very common misspellings are still not corrected by the search engines, but they are common enough misspellings that most advertisers already have ads on them.

Generally when I’m creating a keyword list, I don’t use any misspelled versions of the keywords (unless they are very common misspellings). I feel that if your text ad contains misspelled words it can make your product look unprofessional, plus I don’t want to fill my keyword lists with hundreds of misspelled words. Probably the best search engines to try this technique on currently are the smaller search

Posted in AdWords, Random Internet Marketing