So I decided to give Bum marketing a try just to see what type of results you can get. Most Bum marketing guides give you a few different “Article Websites” to use for various search engines. I mainly wanted to target Google.com since they are the biggest and the article website Google likes best is EzineArticles.com.

I decided I would try to write articles on Google AdWords and see if any of the articles produce a sale for my ebook. Since my ebook Google Money Pro isn’t cheap, it would give me a good idea of the quality of traffic coming from this technique.
Step 1) Finding The Keywords
Finding the right keywords to use with Bum marketing was more tricky that I thought. Yes, Google loves EzineArticles.com, but only enough to rank your article on the first page of Google search results if there are less than 10,000 pages found by Google for that particular keyword. This was a bit tricky for me since there are a lot of articles about Google AdWords. The hardest part was to find keywords that gave less than 10,000 webpage results but gave enough traffic to make a sale. The technique I used to find these keywords was a combination of WordTracker and Google’s Keyword Tool. Most of the guides recommended purchasing a tool to find the keyword for you, but I wanted to do the whole thing for free. I mean, isn’t that what Bum marketing is about?

My technique for finding the keywords was a balance between WordTracker’s free tool and Google’s Keyword Tool. I would use both tools to find keywords to use, then I would use Google’s Traffic Estimates tool to estimate the number of searches in the USA, because my article would be in the USA search results. Overall it took me about 2 hours to find 5 keywords to use. At the end I was wishing that I had bought the keyword tool the guides recommended. I think that if I seriously pursued this, I would have found a good technique for locating the keywords more quickly.
Step 2) Writing The Articles
This is another tricky part of this technique. This part requires writing a good article centered around the keyword you chose. But it has to be more than 250 words, convince the reader to click on the link to view your product, give accurate information, and be solely about the keyword you’re using.

Oh yeah, I forgot to mention if the keyword you chose is used too much in your article then your article will be rejected by EzineArticles.com and Google won’t give you a very high ranking.

So my technique for this was to keep my keyword within the 10-15% range, meaning that 10-15% of the words in my article would be or be similar to the keyword of my choice.

It probably took me about 20 minutes to write the article and about 5 minutes to get a good title. You want your title to contain your keyword and make people want to read your article. The title of your article will be what people will see on Google. This sounds easy, but it can be a little tricky if your keyword is “AdWord Google Profit”.

Once I completed the two steps above I submitted my article for review and waited for it to be accepted by EzineArticles.com

So far I had spent about 5 hours total on Bum marketing. This includes writing the articles, developing a strategy, and finding the keywords to use.
My next post about Bum marketing will give the results of my experiment.

Posted in Random Internet Marketing