26
Feb
2010
Account Quality Score Directly Related to Traffic Levels
By Steven Holdaway. Posted in AdWords | No Comments »I’ve come to the conclusion that your account’s average quality score determines the total amount of traffic you receive in your campaigns/adgroups. For exmaple, if you average all your keyword’s quality scores in your account and record the information each day for a week, you will notice that the days you receive the most traffic are the days your account’s average quality score is the highest. Likewise, the days your account’s average quality score is the lowest are the days your account receives the least amount of traffic.
So, to dumb it down a bit…by pausing keywords with a lower quality score and adding keywords with a high quality score, your account will receive more traffic as a whole (just not on those keywords).
Steven Holdaway is Google AdWords Qualified Advertising Professional, Yahoo Search Marketing Ambassador, ClickBank Premier Elite 100
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