Over the past month I have focused on increasing CTR’s across the entire campaign.  In this particular campaign I have managed to increase the CTR by 6 times what it use to be in just one month.  Take a look at the picture below for an image of this:

The most surprising thing is I did this all without creating new text ads.  All I did was I removed all the irrelevant sites and keywords that  my ads were being displayed on.   This not only means I increased my quality scores across this campaign, but it also means that I decreased the number of people visiting the site who were not buying products and kept visitors that were buying products.  The bottom line is, I have the same number of sales and less costs going towards advertising.

I know it’s been a while since my last post, but I’ve been busy working on AdWords trying to get everything more refined and easier to implement.

I think I may have stumbled upon a new method helpful for beginners and current users of AdWords.  I think I have found a way to to bypass quality score issues and get targeted/profitable traffic to any site.  Since this new method eliminates most quality score issues, it allows you to add keywords without worrying about them being negatively affected by your account history or poor performance.  I’m working on testing out this strategy now and will get back with the results (of course whenever I test something out I record it so other people can benefit from watching…plus it make it easier for you to copy me).  So far the results on the campaigns I’ve tested it on have been helpful.  Plus, I’ve noticed that it increases the profits, traffic, and quality scores throughout the entire account so hopefully this will be a killer new strategy.

Anyway, I’m thinking that I can get this strategy nailed down by the end of the month and can include the strategy in the updated version of GMoneyPro and the videos in Google AdBreach.

Let me know if you have any questions.