14
Jun
2010
AdWords Click Through Rate Increase in 1 Month
By Steven Holdaway. Posted in AdBreach, AdWords, ClickBank, GMoneyPro / GoogleMoneyPro | No Comments »Over the past month I have focused on increasing CTR’s across the entire campaign. In this particular campaign I have managed to increase the CTR by 6 times what it use to be in just one month. Take a look at the picture below for an image of this:
The most surprising thing is I did this all without creating new text ads. All I did was I removed all the irrelevant sites and keywords that my ads were being displayed on. This not only means I increased my quality scores across this campaign, but it also means that I decreased the number of people visiting the site who were not buying products and kept visitors that were buying products. The bottom line is, I have the same number of sales and less costs going towards advertising.
Steven Holdaway is Google AdWords Qualified Advertising Professional, Yahoo Search Marketing Ambassador, ClickBank Premier Elite 100
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