Google has updated their AdWords Preview Tool to make it easier to understand as well as giving you the exact advertisement that’s being displayed.  Since I participate in various AdWords forums I am aware that a lot of people are not using this valuable tool!  So this article will tell you the best way to use it.

Just in case you don’t know what the AdWords Preview Tool is, it allows you to view your text ads as they would appear on Google, but it will not apply the impressions towards your account.  This way searching for your ad will not result in decreased CTRs from your impressions.

1. Choose the proper Google domain.  If you’re advertising in the UK choose .co.uk, in USA choose .com, in Australia choose .au, etc.
2. Target the appropriate language.  This is pretty self explanatory with a small catch.  If you choose English, Google will only display the ads written in English for that location.  So if you’re wondering why France isn’t displaying any advertisements in French, it’s probably because your language is set to English.
3. Select the location you’re promoting your ads in.  Google will only check the location you specify for your ads.  So if you live in the USA but are advertising in Canada, by default Google will have United States selected so you will need to change it to Canada.  You can also specify specific coordinates if you’re advertising your product in a very specific area (such as a neighborhood or city block).
4. Finally, choose your proper device.  If you’re advertising an App for an iPhone to all iPhones then you will want to specify this so Google will only show you the ads that iPhones see.

When you have the proper settings all thats left is to enter the search term you’re wanting to see you ad and view the results.

You will notice that Google will tell you if your ad is appearing in the search results or not.  This way you don’t have to go several pages back to see if your ad is visible.

Posted in AdBreach, AdWords, ClickBank, GMoneyPro / GoogleMoneyPro