Google recently announced that they will no longer display capitalized letters in the domains of any text advertisements used in AdWords.  This means if you have a long URL like “buybluewidgets.com” you no longer have the benefit of capitalizing the first letter of each word to make it easier for web views to read and remember (ex: BuyBlueWidgets.com).

A lot of advertisers feel this will have a negative effect on their advertising campaigns since this technique has been tested thoroughly in the past with clear results that capitalization in the display URL does indeed increase the click through rates of advertisements.

Why the change?  Google most likely comments that the changes will improve overall user satisfaction and compliments the layout of their search engine layout better.  Although personally, I would be more willing to bet that the change is because of advertiser abuse, distraction from organic listings, or because they want their sponsored links to match their organic listings more closely.

Tips to Help With the New Change

While you cannot get around this policy, the following tips may give you a helpful work-around:

1. Although you cannot capitalize your domain, you can capitalize directories and specific pages in the display URL (ex: newegg.com/PrinterCables).
2. If you have a website and want to advertise it on AdWords, you can purchase a new domain and use hyphens to separate the words in the display URL (ex: new-egg.com).
3. Use a domain with a short URL and use the directory to explain the page and use caps (ex: negg.com/PrinterCableSales).

Posted in AdBreach, AdWords, GMoneyPro / GoogleMoneyPro, Random Internet Marketing