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I’ve come to the conclusion that your account’s average quality score determines the total amount of traffic you receive in your campaigns/adgroups.  For exmaple, if you average all your keyword’s quality scores in your account and record the information each day for a week, you will notice that the days you receive the most traffic are the days your account’s average quality score is the highest.  Likewise, the days your account’s average quality score is the lowest are the days your account receives the least amount of traffic.

So, to dumb it down a bit…by pausing keywords with a lower quality score and adding keywords with a high quality score, your account will receive more traffic as a whole (just not on those keywords).

 

11

Feb

2010

Video: Perfecting ClickBank Affiliate URLs

By Steven Holdaway. Posted in AdWords, ClickBank, Videos | No Comments »

This is a video I found on my computer today that i forgot to upload in the past.  Even though it’s a bit old, everything in it is still accurate (eventhough some of the pages have changed in appearance in Google and ClickBank).  Basically the video shows you how to add the correct URL to Google AdWords and how to make sure you’re getting credit for all your sales.



 

3

Feb

2009

How to Get 250 Keywords in 5 Minutes

By Steven Holdaway. Posted in AdWords, Videos | No Comments »

One thing that I see many people do which costs them money is promoting a product using the wrong keywords. So rather than create a long article showing exactly how to find the perfect keywords, I decided to do everyone a favor and create a free video showing precisely how I generate my keyword lists for my products.

You can use this technique to develop keyword lists for Google AdWords, Yahoo, MSN, or any other pay per click search engine.

Basically this video is of me producing a keyword list for one particular keyword theme for Google Money Pro. Feel free to post any comments below on this video or any future videos you would want about internet marketing.

 

With internet marketing, it’s always important to know what’s going on with other affiliates so you can learn tips, tricks, and things to avoid. But the question is, where do you find this information?

You need to be careful where you get some of your information, because there are a lot of websites out there that give “false information” to scare people into listening to them rather than listening to their competitors. These websites include certain ezine articles, blogs, and other personal pages where amateurs can easily create an article without knowing what they’re talking about or just to persuade people to listen to them and buy the products they recommend.

So where should you go to find the best free information about making money online? There’s one place that never fails…the forums. Internet Marketing forums are often the best places to go to get information on what’s going on in the internet world. Since hundreds or more people participate in forums, there’s no risk of getting false information because other members will correct false statements.
There are a few internet marketing forums that I recommend:

The four forums above are the ones I go to the most frequently to browse and see any new techniques, strategies, or internet marketing news is available.I recommend participating in at least one forum…just don’t devote several hours per day to it because there are more important things such as making money.

 

Most of you have probably already assumed this, but some of you may have not. Since ClickBank offers a lot of different seasonal products I thought it would be best to explain how to recognize a seasonal product and how to make more money from it.

First off, a seasonal product is any type of product that has a peak sales period in the year. It doesn’t necessarily mean that the product won’t sell at any other time of the year (although this can happen).

One good way to find out if a product’s seasonal or not is to use common sense. If you’re selling a product on birds, remember that this product won’t sell well at all in the winter because birds hibernate. This is also true with most wild animal or outdoors products. You should also know that entertainment type product sell best during the holiday season, while make money product sell best before and after the holiday season (go figure).

If you can’t figure out if the product you’re promoting is seasonal or not based on the product theme, another good way to see if it’s seasonal or not is to look at the trends. To view the product trends I recommend using Google’s Trend tool http://www.google.com/trends
Below is a picture of three trends.

The blue trend is for the keyword “hummingbird”. You can see that hummingbird searches peak in the summer months, but decline in the winter months. This means you will make the most money with humming bird products in summer.

The red trends is for the keyword “skunk”. You can see that this subject is searched steadily year round, which means that this type of product will make consistent profits year round.

The orange trend is for “copy dvd”. You can see that this subject is searched most often during the holiday season, meaning that you will make the highest profits during winter.

Google Trends

 

In the past one of the big pay per click advertising strategies was to use common misspelled keywords. The idea was that while some advertisers were paying big bucks for first page positions for the most popular keywords, they were leaving the misspelled versions of those keywords untouched. This meant advertising using common misspellings of the keyword(s) was a new niche.

So does this still work?
Yes and no. First off, there are hundreds of ways you can misspell any word and attempting to find the correct misspelling is as hard as finding a new keyword niche yourself. Also, a majority of the search engines now automatically re-direct a misspelled keyword search to the correct spelled version without telling the web surfer. There are a few exceptions, like very common misspellings are still not corrected by the search engines, but they are common enough misspellings that most advertisers already have ads on them.

Generally when I’m creating a keyword list, I don’t use any misspelled versions of the keywords (unless they are very common misspellings). I feel that if your text ad contains misspelled words it can make your product look unprofessional, plus I don’t want to fill my keyword lists with hundreds of misspelled words. Probably the best search engines to try this technique on currently are the smaller search

 

25

Apr

2008

How to Find Your Competitor’s Bid

By Steven Holdaway. Posted in AdWords | No Comments »

Most people want to know how to find the amount of traffic and the amount of money their competitors are getting and spending in advertising on Google. Unfortunately, there is no 100% guaranteed way to do this, but is a general way that you can use to get a good idea.

The First Step is to use Google’s traffic estimator tool (this is different from their keyword tool) to see how much traffic your competitor is getting for the keywords they are using. You do need to know the keywords they are using so you can either search for similar keywords or use a product like SpyFu. Once you have some keywords go to Click Here and enter the appropriate information and search to see the traffic levels for those keywords.

The Second Step is to find what they’re paying for their text ad. Google gives each website domain a Quality Score and most of the time that quality score stays with that domain regardless of the account it’s advertised in. This means that if you create the same exact text advertisement as this person and use the same keywords, you should have a similar quality score. So create a new campaign (you can call it “Test”) and create a new AdGroup. In the text ad section, enter the same exact text ad they use (definitely make sure the destination URL is the same) and then at the keyword section enter the keywords you found. Then Google will take you to the traffic estimate page. You don’t want to go past this page since you’re not going to run the advertisement yourself (you don’t want to give them free traffic). On this traffic estimate page, enter the max bid at $0.05 and see how many of their keywords are active and at what price they need to raise their keywords to activate them. Doing this will give you their minimum required bid on Google, so there’s your Min Bid. Then increase your bid until all the keywords are active (remember we are still on the estimated traffic page and are not activating this AdGroup), this will give you their max bid. When you’re done you will have the bid ranges and traffic estimates for that competitor. Make sure to click on the “Cancel” or “Back” button to prevent Google from actually creating that AdGroup.

 

21

Apr

2008

Quality Score Chart

By Steven Holdaway. Posted in AdWords | No Comments »

I’m currently doing a lot of work and experiments with Google’s Quality score. So the next couple posts I’ll make will probably be about Google’s Quality score. I was reading an ewhisper post which contained a chart the explained the quality score rankings associated with your account and the landing page. Below is a chart based off of the one on ewhisper, but it contains my data that will better explain problems and explanations with your Quality Score and it’s bid:

Quality Score Chart

Min Bid - The minimum bid Google AdWords requires you to pay per click to have an active advertisement.
Possible Improvement - The chances that you can improve your minimum bid making it lower.
Account Issue - The chances that the reason your minimum bid is too high is because of your Google AdWords account organization (AdGroups, Text Ads, Keywords, etc).
Landing Page Issue - The chances that the reason yoru minimum bid is too high is because of the landing page you’re using.

 

17

Apr

2008

Don’t Search for Your Google Ads

By Steven Holdaway. Posted in AdWords | No Comments »

I know, I know…you have just submitted an advertisement to Google and you want to see if it’s being displayed so you search for it. Everyone does this, but if you’re still doing it you should stop because you don’t want to interfere with your advertisement’s performance.

Think of it, each time you search for your advertisement, that’s another impression without a click. Yeah, it probably won’t do much, but we all know that with Google every bit counts. Also, in case you don’t know yet…don’t ever click on your own text advertisement. Doing this will 100% damage your account. Google knows who you are by your IP address and a few other things and if their computers track that you clicked on your own text advertisement they will assume you’re attempting to increase your CTR and they may ban you for it. It probably won’t happen if you click on it one or two times, but I wouldn’t recommend doing it at all.

Anyway, since I’ve been receiving emails lately about people trying to find their text advertisements on Google, I thought this would be the perfect opportunity to give you access to Google’s Advertiser Search page.

The Advertiser Search page allows you to search for your advertisements as much as you want without it affecting your advertising performance. Google wasn’t too clear on if clicking on your ad on the Advertiser Search page was discouraged, but I don’t think it would hurt your account since this page was specifically built for advertisers. Then again, you never know.

Here’s the address of their advertiser search page:

https://adwords.google.com/select/AdTargetingPreviewTool

Go there and search for your text ads to see their ranking, position, and to find who your competitors are.

 

Recently it’s been a popular email to receive that you can get ads on Google AdWords for free. Since many people have been emailing me asking me about this, I decided to write a small post about it.

The truth is that unless Google gives you a credit or a free advertising voucher (they don’t freely hand these out), there is no way for you to get Google Ads for free. All the products and ebooks that tell you that they receive Google Ads for free are a little inaccurate.

Basically, here’s how these products tell you to get Google Ads for free…

First off, you have to own the website you’re advertising otherwise this doesn’t work at all. If you own a website, but can’t update specific sections of the website you’re advertising this won’t work either.

Secondly, they don’t tell you how to prevent Google from charging you for your advertisements on AdWords. You still pay Google every penny for your advertising costs.

Since you now know this, you’re probably wondering “how do they get Google Ads for free?”. Basically, their theory is that if you sell enough advertising on your website by displaying banners, text advertisements, links, etc. you will make enough money from those advertisements to offset your advertising costs on Google.

It will work, but their technique is a little vague on their website. Using this theory I can advertise Google Money Pro as “Get Google Ads Free” and just say something like “you will get Google Ads free by making enough money by selling products to cover your Google fees”.

The current real ways to get free Google advertising are either by getting a Google coupon from Google themselves, Getting a Google Coupon from a Google Advertising Professional, or by getting an AdWords Credit from Google if they overcharge your account for fraudulent clicks.