Google has updated their AdWords Preview Tool to make it easier to understand as well as giving you the exact advertisement that’s being displayed. Since I participate in various AdWords forums I am aware that a lot of people are not using this valuable tool! So this article will tell you the best way to use it.
Just in case you don’t know what the AdWords Preview Tool is, it allows you to view your text ads as they would appear on Google, but it will not apply the impressions towards your account. This way searching for your ad will not result in decreased CTRs from your impressions.
Choose the proper Google domain. If you’re advertising in the UK choose .co.uk, in USA choose .com, in Australia choose .au, etc.
Target the appropriate language. This is pretty self explanatory with a small catch. If you choose English, Google will only display the ads written in English for that location. So if you’re wondering why France isn’t displaying any advertisements in French, it’s probably because your language is set to English.
Select the location you’re promoting your ads in. Google will only check the location you specify for your ads. So if you live in the USA but are advertising in Canada, by default Google will have United States selected so you will need to change it to Canada. You can also specify specific coordinates if you’re advertising your product in a very specific area (such as a neighborhood or city block).
Finally, choose your proper device. If you’re advertising an App for an iPhone to all iPhones then you will want to specify this so Google will only show you the ads that iPhones see.
When you have the proper settings all thats left is to enter the search term you’re wanting to see you ad and view the results.
You will notice that Google will tell you if your ad is appearing in the search results or not. This way you don’t have to go several pages back to see if your ad is visible.
Ok, first I’m going to apologize about the repeated delay in releasing the updated GMoneyPro.
You see, Google has dramatically change a lot of foreground settings (appearance, tools, etc.) as well as background settings (the way things work) since I first started the update. Anyway, I feel that Google has stopped making these changes and it is safe for me to release the updated version of GMoneyPro without it having sections in it that are no longer valid.
This new version of GMoneyPro is completely updated! Basically, I’ve sat down and re-wrote the entire thing, so there are massive changes to the everything within the guide. I think everyone will be pleasantly surprised at how easy I’ve made some of these strategies. If you can follow these step by step instructions you won’t have anything else than success (or at least that’s how I feel). Not only have I re-written the entire program, but I’ve also spent countless hours in the AdWords forums seeing what others are having trouble with and have worked in the solutions to their issues into the new strategies.
Anyway, the new GMoneyPro will also have a lot more content then the old versions. I’m still working on it and will be finished with it soon, but as of now the table of contents section is 4 pages long (so yeah there’s going to be a lot more information). When GMoneyPro is released it will be without doubt the most comprehensive up-to-date detailed guide on Google AdWords available. So don’t miss out on this. And as always, if you’ve ever purchased GMoneyPro in the past (even if you purchased it over 3 years ago when it was Google Money Pro), you will get this new version absolutely free.
I’ve always known that Google has an official AdWords forum, and I wanted to use it a year or so ago, but I couldn’t for the life of me figure out how to get Google to display my AdWords Advertising Professional status beneath my username…which was frustrating because they did this for other posters. So I gave up with the idea and ignored the forum.
Anyway earlier this month I noticed that they stopped labeling people as “Advertising Professionals” and have gone strictly to an experience level program. Everyone starts off at level 1, but the more information you share and the more questions you answer, the higher your level becomes. This has intrigued me because, as you can imagine, your AdWords experience is generally reflected by your experience level. Everyone starts off at Level 1, and you can advance all the way to Level 20 and if your answers are helpful enough you become considered as a “Top Contributor”.
And since I have a guide out on how to achieve success with AdWords, it’s not very professional of me to go around with an experience level of 1. So I’m seeing if I can get to Level 6 by New Years. To make this more interesting, I’m going to make a bet that if I cannot get to level 6 experience by New Years, I’ll give anyone who brings this up a free copy of GMoneyPro (until I reach level 6). So if New Years comes around and I’m not level 6, email me and I’ll send you a free version of GMoneyPro. If you already have GMoneyPro, let me know and I’ll send you something else (like a free chat session with myself).
I’m currently at Level 4, so you may be thinking I’ll reach Level 6 in no time…but it takes as much effort to go from level 4 to level 5 as it did for me to go from level 1 to level 4! And getting to level 6 requires even more effort!
Google retired the “Qualified Advertising Professional” status on October 31st and replaced it with Individual Qualified and Google Certified Partner.
To become Individually Qualified, you must:
Pass an AdWords Fundamentals exam with at least a score of 85% or higher
Pass an Advanced advertising exam (there are three you can choose from) with a score of at least 80%, 75%, or 70% or higher depending on the exam you take.
To become a Google Certified Partner you must:
Be Individually Qualified
Spend at least $10,000 or more in advertising on AdWords over the past 90 days
So, now that these new rules are in place, I am now considered a Google Certified Partner. For those of you who are wondering, I scored a 94% and a 90% on the exams I took.
I’ve been receiving a lot of emails about Google’s new Instant Search feature that’s been rolled out recently. Most people have been concerned about how this will effect their internet marketing efforts on Google because instant search quickly refreshes the search results after each word (sometime each letter) people type into Google’s search bar. Below are the details on the instant search and how it effects your account:
People’s Concerns
Instant search will display their advertisement one or more times when some of the search query matches their keywords, but the searcher really isn’t looking for their product (example, you’re advertising a dog training product using the keyword “best dog training”, your ad would flash on the searcher’s screen if they typed in “best dog” even if they were planning on searching for “best dog food”).
The increase in impressions will decrease your CTR which in turn will hurt your quality scores.
People will stop using Google because they are not use to this feature.
Details About Instant Search
1. Google created instant on so your impressions will only be counted in the following circumstances:
The user clicks off of the search bar
The user hits “Enter” or “Return” on their keyboard
The user stops typing for 3 seconds (on complex searches Google requires the user to hit enter or click on a result)
2. The increase in impressions will effect every advertiser on Google, not just you, so I’m sure Google will take these into effect seeing as how (if your CTR is negatively effected by the change) every advertiser’s CTR would be effected.
3. Google did this so people would continue using their search engine. They always strive to find bizarre and unique ways to keep people coming back to Google (Google Books, Google Earth, etc.). You can easily turn instant on Off by clicking on it next to your search bar, and i’m sure Google is tracking how many people disable it. If enough people disable it, then it will be disabled by default and would require you to manually enable it. So I guess what I’m saying about this point is, Google would be the first to notice if it was negatively effecting their popularity, and if that became the case you would know because instant on would be turned off by default. So as long as it’s on, it’s helping to keep/increase their popularity.
As far as internet marketing goes. I wouldn’t be concerned with how this effects your account. Any negative effects you notice from this will be noticed across 99% of all the other AdWord accounts in which case Google wouldn’t penalize you for their changes.
I’m in the process of updating GMoneyPro for August. This update will include the following:
New Strategies
New GMoneyPro re-structuring (to make everything easier to understand)
Updated images reflecting Google’s design changes
Updates with Google’s policies
Removal of out of date techniques
Addition of new more modern advertising techniques
If you want anything added to the new version of GMoneyPro, feel free to post a comment about what you would like added and I will be sure to include it.
Over the past month I have focused on increasing CTR’s across the entire campaign. In this particular campaign I have managed to increase the CTR by 6 times what it use to be in just one month. Take a look at the picture below for an image of this:
The most surprising thing is I did this all without creating new text ads. All I did was I removed all the irrelevant sites and keywords that my ads were being displayed on. This not only means I increased my quality scores across this campaign, but it also means that I decreased the number of people visiting the site who were not buying products and kept visitors that were buying products. The bottom line is, I have the same number of sales and less costs going towards advertising.
I know it’s been a while since my last post, but I’ve been busy working on AdWords trying to get everything more refined and easier to implement.
I think I may have stumbled upon a new method helpful for beginners and current users of AdWords. I think I have found a way to to bypass quality score issues and get targeted/profitable traffic to any site. Since this new method eliminates most quality score issues, it allows you to add keywords without worrying about them being negatively affected by your account history or poor performance. I’m working on testing out this strategy now and will get back with the results (of course whenever I test something out I record it so other people can benefit from watching…plus it make it easier for you to copy me). So far the results on the campaigns I’ve tested it on have been helpful. Plus, I’ve noticed that it increases the profits, traffic, and quality scores throughout the entire account so hopefully this will be a killer new strategy.
Anyway, I’m thinking that I can get this strategy nailed down by the end of the month and can include the strategy in the updated version of GMoneyPro and the videos in Google AdBreach.
This is a video I found on my computer today that i forgot to upload in the past. Even though it’s a bit old, everything in it is still accurate (eventhough some of the pages have changed in appearance in Google and ClickBank). Basically the video shows you how to add the correct URL to Google AdWords and how to make sure you’re getting credit for all your sales.
Just received an email from Terra Goeres (ClickBank’s Client Development manager) informing me that I made it into ClickBank’s Premeir Elite for 2010. Basically, this means that ClickBank added up the sales figures for everyone in ClickBank over the past year and the amount they came up with for me was high enough to rank me in the top 100 of everyone in ClickBank. Unfortunately, they don’t tell me my rank and they don’t tell me how much I sold (although i can figure this out) so there’s not much i can go on to say how much was required to get in the top 100 for 2010.
Anyway, you get a few perks such as an account manager and faster product approvals/customer service as well as a certificate they mail to you sometime late in February. So I’m looking forward to that. I’ll post a picture of it when I receive it.
I’m looking forward to helping some of you to get into the ClickBank 100 very soon!
