Most of you have probably already assumed this, but some of you may have not. Since ClickBank offers a lot of different seasonal products I thought it would be best to explain how to recognize a seasonal product and how to make more money from it.

First off, a seasonal product is any type of product that has a peak sales period in the year. It doesn’t necessarily mean that the product won’t sell at any other time of the year (although this can happen).

One good way to find out if a product’s seasonal or not is to use common sense. If you’re selling a product on birds, remember that this product won’t sell well at all in the winter because birds hibernate. This is also true with most wild animal or outdoors products. You should also know that entertainment type product sell best during the holiday season, while make money product sell best before and after the holiday season (go figure).

If you can’t figure out if the product you’re promoting is seasonal or not based on the product theme, another good way to see if it’s seasonal or not is to look at the trends. To view the product trends I recommend using Google’s Trend tool http://www.google.com/trends
Below is a picture of three trends.

The blue trend is for the keyword “hummingbird”. You can see that hummingbird searches peak in the summer months, but decline in the winter months. This means you will make the most money with humming bird products in summer.

The red trends is for the keyword “skunk”. You can see that this subject is searched steadily year round, which means that this type of product will make consistent profits year round.

The orange trend is for “copy dvd”. You can see that this subject is searched most often during the holiday season, meaning that you will make the highest profits during winter.

I will be doing a fairly big update to Google Money Pro over the next week, and if you’re a Google Money Pro customer you will receive this update for free.

Here’s what will be included in the new update:

• How to get clicks for less than $0.01 per click
• Detailed information on how to write killer text ads
• How to get lower max bids
• New techniques for generating keywords
• Small changes to some of the strategies
• Better instructions on how to get better quality score
• Several other small changes

Even though I’m updating Google Money Pro with the updates I feel are necessary, I need your help! Please post below and let me know of other things you want in Google Money Pro so I can add them to this update. Working on Google AdWords daily causes me to overlook things that some people may need help with because it’s second nature to me.

If you have an update request, simply post it in the “Leave a comment” section below. If you want to be discrete you can email it to me at support@googlemoneypro.com.

So incase you haven’t realized it yet I did the Bum marketing experiment in the past…6 months ago to be exact. So here are my results from November 2007 to May 2008.

I wrote 5 different articles all on a subject I’m familiar with so the content would be valuable enough so the readers would click through to the URL provided. 4 of the articles were accepted, but 1 article would not be accepted no matter how hard I tried (I still don’t know why they wouldn’t accept it).

The articles were viewed 1,006 times and of those viewers 134 of them were interested enough to actually visit the website. Of the 134 visitors 16 came from EzineArticles.com website and the rest came from Google searchers. Out of all the visitors I made 1 sale, which is normal for Google Money Pro’s conversion rate (it usually converts 1:100 – 1:200 visitors).
So does it work? Yes, it definitely works.

Is it worth it? Maybe…then again maybe not.
Even though I did manage to make one sale, it took me 5 hours of work to get that. Because of this, it didn’t make this worth my time, but it was interesting to see how everything works. If you have zero resources to invest then this may be a good way to start your internet marketing ventures. Also, as with most things, if you keep working at it you will learn how to become better and more profitable with the strategies. I definitely think that if you worked very hard at this you would be able to make $100 per week, but I think that $1,000 per month would be stretching it for just about anyone.

So I decided to give Bum marketing a try just to see what type of results you can get. Most Bum marketing guides give you a few different “Article Websites” to use for various search engines. I mainly wanted to target Google.com since they are the biggest and the article website Google likes best is EzineArticles.com.

I decided I would try to write articles on Google AdWords and see if any of the articles produce a sale for my ebook. Since my ebook Google Money Pro isn’t cheap, it would give me a good idea of the quality of traffic coming from this technique.
Step 1) Finding The Keywords
Finding the right keywords to use with Bum marketing was more tricky that I thought. Yes, Google loves EzineArticles.com, but only enough to rank your article on the first page of Google search results if there are less than 10,000 pages found by Google for that particular keyword. This was a bit tricky for me since there are a lot of articles about Google AdWords. The hardest part was to find keywords that gave less than 10,000 webpage results but gave enough traffic to make a sale. The technique I used to find these keywords was a combination of WordTracker and Google’s Keyword Tool. Most of the guides recommended purchasing a tool to find the keyword for you, but I wanted to do the whole thing for free. I mean, isn’t that what Bum marketing is about?

My technique for finding the keywords was a balance between WordTracker’s free tool and Google’s Keyword Tool. I would use both tools to find keywords to use, then I would use Google’s Traffic Estimates tool to estimate the number of searches in the USA, because my article would be in the USA search results. Overall it took me about 2 hours to find 5 keywords to use. At the end I was wishing that I had bought the keyword tool the guides recommended. I think that if I seriously pursued this, I would have found a good technique for locating the keywords more quickly.
Step 2) Writing The Articles
This is another tricky part of this technique. This part requires writing a good article centered around the keyword you chose. But it has to be more than 250 words, convince the reader to click on the link to view your product, give accurate information, and be solely about the keyword you’re using.

Oh yeah, I forgot to mention if the keyword you chose is used too much in your article then your article will be rejected by EzineArticles.com and Google won’t give you a very high ranking.

So my technique for this was to keep my keyword within the 10-15% range, meaning that 10-15% of the words in my article would be or be similar to the keyword of my choice.

It probably took me about 20 minutes to write the article and about 5 minutes to get a good title. You want your title to contain your keyword and make people want to read your article. The title of your article will be what people will see on Google. This sounds easy, but it can be a little tricky if your keyword is “AdWord Google Profit”.

Once I completed the two steps above I submitted my article for review and waited for it to be accepted by EzineArticles.com

So far I had spent about 5 hours total on Bum marketing. This includes writing the articles, developing a strategy, and finding the keywords to use.
My next post about Bum marketing will give the results of my experiment.

Probably not, but maybe some of you have. Basically bum marketing is a technique used to get free quality traffic to a website or product. There is a lot of information on bum marketing online and most of it is accurate, although some of it is inaccurate.

First, I’ll give you the no-fluff background information of bum marketing. Bum marketing techniques get all the traffic from Search Engine Optimization (SEO), but unlike most SEO techniques, you don’t use your own website. Basically you use article/directory websites which are websites where people write articles on various subjects so they can get noticed, have their article used in a reputable website, or get free traffic from the article.

Here’s how it works. Google and other search engines like high content websites, and these article websites contain thousands of different articles on various subject, so of course the search engines love them. So the idea is you write an article for a very specific subject and the search engine then lists your article at the top of the search results for the main keyword covered in your subject. This will generate traffic for your article. Your article’s purpose then is to convince your readers to click on the link at the bottom of your article to visit a product that you recommend.
So I started reading articles on Bum Marketing and got a general idea of how it works and I decided to give it a try to see if it’s worth everything people are promoting it to be. After all people are claiming to be making $200+ per day by doing this. So over the next few days I will post my experiences with bum marketing and I will tell you my strategy as well as my results.

In the past one of the big pay per click advertising strategies was to use common misspelled keywords. The idea was that while some advertisers were paying big bucks for first page positions for the most popular keywords, they were leaving the misspelled versions of those keywords untouched. This meant advertising using common misspellings of the keyword(s) was a new niche.

So does this still work?
Yes and no. First off, there are hundreds of ways you can misspell any word and attempting to find the correct misspelling is as hard as finding a new keyword niche yourself. Also, a majority of the search engines now automatically re-direct a misspelled keyword search to the correct spelled version without telling the web surfer. There are a few exceptions, like very common misspellings are still not corrected by the search engines, but they are common enough misspellings that most advertisers already have ads on them.

Generally when I’m creating a keyword list, I don’t use any misspelled versions of the keywords (unless they are very common misspellings). I feel that if your text ad contains misspelled words it can make your product look unprofessional, plus I don’t want to fill my keyword lists with hundreds of misspelled words. Probably the best search engines to try this technique on currently are the smaller search

Most people want to know how to find the amount of traffic and the amount of money their competitors are getting and spending in advertising on Google. Unfortunately, there is no 100% guaranteed way to do this, but is a general way that you can use to get a good idea.

The First Step is to use Google’s traffic estimator tool (this is different from their keyword tool) to see how much traffic your competitor is getting for the keywords they are using. You do need to know the keywords they are using so you can either search for similar keywords or use a product like SpyFu. Once you have some keywords go to Click Here and enter the appropriate information and search to see the traffic levels for those keywords.

The Second Step is to find what they’re paying for their text ad. Google gives each website domain a Quality Score and most of the time that quality score stays with that domain regardless of the account it’s advertised in. This means that if you create the same exact text advertisement as this person and use the same keywords, you should have a similar quality score. So create a new campaign (you can call it “Test”) and create a new AdGroup. In the text ad section, enter the same exact text ad they use (definitely make sure the destination URL is the same) and then at the keyword section enter the keywords you found. Then Google will take you to the traffic estimate page. You don’t want to go past this page since you’re not going to run the advertisement yourself (you don’t want to give them free traffic). On this traffic estimate page, enter the max bid at $0.05 and see how many of their keywords are active and at what price they need to raise their keywords to activate them. Doing this will give you their minimum required bid on Google, so there’s your Min Bid. Then increase your bid until all the keywords are active (remember we are still on the estimated traffic page and are not activating this AdGroup), this will give you their max bid. When you’re done you will have the bid ranges and traffic estimates for that competitor. Make sure to click on the “Cancel” or “Back” button to prevent Google from actually creating that AdGroup.

I’m currently doing a lot of work and experiments with Google’s Quality score. So the next couple posts I’ll make will probably be about Google’s Quality score. I was reading an ewhisper post which contained a chart the explained the quality score rankings associated with your account and the landing page. Below is a chart based off of the one on ewhisper, but it contains my data that will better explain problems and explanations with your Quality Score and it’s bid:

Min Bid - The minimum bid Google AdWords requires you to pay per click to have an active advertisement.
Possible Improvement - The chances that you can improve your minimum bid making it lower.
Account Issue - The chances that the reason your minimum bid is too high is because of your Google AdWords account organization (AdGroups, Text Ads, Keywords, etc).
Landing Page Issue - The chances that the reason yoru minimum bid is too high is because of the landing page you’re using.

I know, I know…you have just submitted an advertisement to Google and you want to see if it’s being displayed so you search for it. Everyone does this, but if you’re still doing it you should stop because you don’t want to interfere with your advertisement’s performance.

Think of it, each time you search for your advertisement, that’s another impression without a click. Yeah, it probably won’t do much, but we all know that with Google every bit counts. Also, in case you don’t know yet…don’t ever click on your own text advertisement. Doing this will 100% damage your account. Google knows who you are by your IP address and a few other things and if their computers track that you clicked on your own text advertisement they will assume you’re attempting to increase your CTR and they may ban you for it. It probably won’t happen if you click on it one or two times, but I wouldn’t recommend doing it at all.

Anyway, since I’ve been receiving emails lately about people trying to find their text advertisements on Google, I thought this would be the perfect opportunity to give you access to Google’s Advertiser Search page.

The Advertiser Search page allows you to search for your advertisements as much as you want without it affecting your advertising performance. Google wasn’t too clear on if clicking on your ad on the Advertiser Search page was discouraged, but I don’t think it would hurt your account since this page was specifically built for advertisers. Then again, you never know.

Here’s the address of their advertiser search page:

https://adwords.google.com/select/AdTargetingPreviewTool

Go there and search for your text ads to see their ranking, position, and to find who your competitors are.

Recently it’s been a popular email to receive that you can get ads on Google AdWords for free. Since many people have been emailing me asking me about this, I decided to write a small post about it.

The truth is that unless Google gives you a credit or a free advertising voucher (they don’t freely hand these out), there is no way for you to get Google Ads for free. All the products and ebooks that tell you that they receive Google Ads for free are a little inaccurate.

Basically, here’s how these products tell you to get Google Ads for free…

First off, you have to own the website you’re advertising otherwise this doesn’t work at all. If you own a website, but can’t update specific sections of the website you’re advertising this won’t work either.

Secondly, they don’t tell you how to prevent Google from charging you for your advertisements on AdWords. You still pay Google every penny for your advertising costs.

Since you now know this, you’re probably wondering “how do they get Google Ads for free?”. Basically, their theory is that if you sell enough advertising on your website by displaying banners, text advertisements, links, etc. you will make enough money from those advertisements to offset your advertising costs on Google.

It will work, but their technique is a little vague on their website. Using this theory I can advertise Google Money Pro as “Get Google Ads Free” and just say something like “you will get Google Ads free by making enough money by selling products to cover your Google fees”.

The current real ways to get free Google advertising are either by getting a Google coupon from Google themselves, Getting a Google Coupon from a Google Advertising Professional, or by getting an AdWords Credit from Google if they overcharge your account for fraudulent clicks.